The Real Risk of AI Isn’t Hallucinations - It’s the Collapse of Business Models
About This Session
Most organizations focus on visible AI risks - hallucinations, data leakage, bias, compliance failures, and cybersecurity threats. Those risks matter, but they are not the risks most likely to destroy enterprise value.
The larger danger is structural: AI is changing the rules of competition, shifting control points, redistributing value across ecosystems, and altering what positions create sustainable advantage. As markets move through successive waves of AI transformation, business models that once appeared durable can weaken quickly - or collapse suddenly.
In this executive-focused session, Dr. Barnett introduces a practical framework for identifying AI-driven business model risk across three waves: efficiency disruption, market reinvention, and industry restructuring. Attendees will leave with a sharper lens for assessing strategic exposure, protecting long-term value, and recognizing early signals of collapse before competitors do.
The larger danger is structural: AI is changing the rules of competition, shifting control points, redistributing value across ecosystems, and altering what positions create sustainable advantage. As markets move through successive waves of AI transformation, business models that once appeared durable can weaken quickly - or collapse suddenly.
In this executive-focused session, Dr. Barnett introduces a practical framework for identifying AI-driven business model risk across three waves: efficiency disruption, market reinvention, and industry restructuring. Attendees will leave with a sharper lens for assessing strategic exposure, protecting long-term value, and recognizing early signals of collapse before competitors do.
Speaker
Brandon Barnett
CEO - Trigate Coaching
Dr. Brandon Barnett is a strategist, scientist, and pioneer in applying AI and complexity science to the art of strategy.
As Founder and CEO of Trigate Coaching, he has spent more than two decades guiding executives and organizations through growth, disruption, innovation, and transformation throughout the corporate lifecycle.
With a rare blend of scientific rigor, corporate strategy expertise, and storytelling flair, Brandon equips leaders to navigate uncertainty, harness AI as a partner, and unlock the collective intelligence of their organizations.
His keynotes are more than talks - they are roadmaps for thriving in the Age of AI Transformation.
As Founder and CEO of Trigate Coaching, he has spent more than two decades guiding executives and organizations through growth, disruption, innovation, and transformation throughout the corporate lifecycle.
With a rare blend of scientific rigor, corporate strategy expertise, and storytelling flair, Brandon equips leaders to navigate uncertainty, harness AI as a partner, and unlock the collective intelligence of their organizations.
His keynotes are more than talks - they are roadmaps for thriving in the Age of AI Transformation.
